Having been a marketing manager, I am a strong proponent of target marketing, but I would like to take a contrarian perspective for a moment and pose a follow up question. Do you believe that target marketing tactics are prejudicial in the way it position products for a specific segment of the population, why or why not?© BrainMass Inc. brainmass.com June 3, 2020, 9:36 pm ad1c9bdddf
I don't think that target marking is prejudicial because it takes a product and markets it to those people who may have the most need for it. Thus, we aren't forcing anyone to use a product they have ...
This solution discusses target marketing.