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    Target Marketing

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    Having been a marketing manager, I am a strong proponent of target marketing, but I would like to take a contrarian perspective for a moment and pose a follow up question. Do you believe that target marketing tactics are prejudicial in the way it position products for a specific segment of the population, why or why not?

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    I don't think that target marking is prejudicial because it takes a product and markets it to those people who may have the most need for it. Thus, we aren't forcing anyone to use a product they have ...

    Solution Summary

    This solution discusses target marketing.