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When promoting products, what are three areas a marketer should avoid?

Provide an example of a product that was promoted unethically.

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Solution Summary

This solution provided three areas a marketer should avoid as well as an example of a product that was promoted unethically.

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Three areas are worth considering when marketing a product that one should avoid. First, a group is not defined on who to market to on a regular basis. For example, a company wants to sell cat food, but is unsure of how to get it to that particular market. They will have to set goals, and find ways for them to get the product they need to take care of their sweet, adorable animal. Second, inconsistency amongst the advertising and marketing efforts. An instance of this is having a different logo for the brand name the company is selling, but failing to use one for all their efforts. This can cause the public to become confused and unsure of what the ...

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