Purchase Solution

McDonalds New Service: Marketing Strategy And Tactics

Not what you're looking for?

Ask Custom Question

Please provide brief examples of how I can approach to develop the marketing strategy and tactics for this new service which is McDonalds, and debit transactions

a. Consumer analysis
1) Demographics
2) Psychographics
3) Behaviors (e.g. purchase behaviors)
4) Geographical considerations

Thanks alot

Purchase this Solution
Solution Preview

The question wants you to segment your market according to the list of characteristics given to you and wants you to apply the strategies used in the two examples of McDonald's and debit cards.
<br>There are some assumptions which the question makes, first it assumes that you have enough choice to make the strategy decision, for example if the location of the McDonald's has already been decided you do not have much scope for locating your service station. Second, if the contract with McDonald specifies the products which you will sell then you cannot vary your offerings according to the occasion. Thirdly, the products which have been given to you do not make strategies in so many segments as have been indicated ...

Purchase this Solution
Free BrainMass Quizzes
Introduction to Finance

This quiz test introductory finance topics.

Organizational Leadership Quiz

This quiz prepares a person to do well when it comes to studying organizational leadership in their studies.

Marketing Management Philosophies Quiz

A test on how well a student understands the basic assumptions of marketers on buyers that will form a basis of their marketing strategies.

Balance Sheet

The Fundamental Classified Balance Sheet. What to know to make it easy.

Employee Orientation

Test your knowledge of employee orientation with this fun and informative quiz. This quiz is meant for beginner and advanced students as well as professionals already working in the HR field.

View More Free Quizzes
Related BrainMass Solutions

  • Generic strategies model

    The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly. John Wiley and Sons. Tesco develops online ordering system that processes 5000 orders per hour. (n.d).

  • Understanding Marketing

    39262 Understanding Marketing I don't understand marketing strategy and tactics. Can you explain?

  • Marketing Strategy of New Product for an Organization

    20915 Marketing Strategy of New Product for an Organization Create a new product or service for an organization that will be the basis of my Marketing Plan. Which is (Company) McDonalds (Service) debit transactions.

  • Strategic Management

    By adopting different promotional techniques, it has gained a worldwide acceptance and has become a famous brand in the industry. // Lastly, we will explain the pricing strategy and tactics of the company by including the marketing mix of the company

  • Marketing Research Approach

    This solution discusses the kind of marketing research approach that should be used to develop a marketing strategy and tactics for a new product or service such like a new brand of paint for walls.

  • Strategic Management and Case Analysis of McDonalds

    In coffee market, reliability, quality and service are helpful to create value and these are provided through corporate strategy of McDonalds.

  • International Marketing Plan involving McDonald's in India

    International marketing strategy: McDonalds intentionally keeps its product width and product depth limited.

  • Perform a strategic audit of McDonald's Company

    In the marketing strategy of the company, the four Ps of Marketing Mix of the company are analyzed.// Marketing strategy (Papers on "Marketing Strategy: Product, Place, Price and Promotion" and similar term paper topics, 2007) Place Building

  • marketing research approach

    304919 Marketing research approach The marketing research approach you would use to develop the marketing strategy and tactics for this new product or service for Subway offering a delivery service.

View More Related Solutions