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Equipment marketing

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Marketing Strategy
How will you promote your business in Medical Equipment Sales
Address the following areas:
â?¢ Please describe the marketing strategy and then explain how you plan to use marketing strategies to promote your business.
â?¢ Include the necessary marketing research you either have done for your business or are planning to conduct. The costs of these items/activities should also be itemized and included in this section of the proposal.
â?¢ Include ongoing costs as well as one-time fees.

Note: Do not include SWOT analysis or 4P's in this assignment

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Solution Summary

How you would promote your business in Equipment sales by coming up with a marketing plan that focusses on important aspects of your business, moving forward.

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Medical Equipment. Lets say a new-high tech Xray machine.

This is going to be my marketing plan

Current marketing situation;
The X-ray equipment market is dominated by Jaba X-ray machines. They are the best known. Sold 10million equipments within 5 years. They use the internet as their main sale channel. They have a payment option plan where Hospitals and clinics for Zero down and finance in two years.
Other X-ray machines such as the Toba, and GINA lurk behind in sales. Jaba controls 70% of the market.
Despite a chocked market and intense competition. RayTech( the equipment that i am marketing) can rely on numerous strenghts.
First it takes pictures clearer and in less seconds. Secondly, it consumes less power and has the ability to retain power for 48hours. Thirdly, it is compact and easy to handle, ...

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