Golf Equipment Industry
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Develop a response to the questions below about competition in the Golf Equipment Industry in 2008:
-Identify the strengths and weakness of Callaway, TaylorMade, Titleist, Ping, and Nike. Which company has a competitive advantage in the marketplace? Why?
-Based on the company selected in the previous questions, how can the company ensure that its competitive advantage is sustained?
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Evaluating Environment, Resources & Position
Develop a response to the questions below about competition in the Golf Equipment Industry in 2008:
-Identify the strengths and weakness of Callaway, TaylorMade, Titleist, Ping, and Nike. Which company has a competitive advantage in the marketplace? Why?
TaylorMade:
Strengths of TaylorMade are it has the marketing support and distribution network of its parent company Adidas. It has positioned itself as a high quality, premium maker of golf drivers. It has specialized in drivers and has excelled in marketing drivers, thanks to the support of Adidas.
Weakness: It has focused on high quality drivers. It does not market economy lines of golf equipment products.
Callaway:
Strengths: Callaway Golf Company has the entire range of golf equipment. They are known for research on and development of drivers using steel club head. Further, the company is well known for ...
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