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Golf Equipment Industry

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Develop a response to the questions below about competition in the Golf Equipment Industry in 2008:

-Identify the strengths and weakness of Callaway, TaylorMade, Titleist, Ping, and Nike. Which company has a competitive advantage in the marketplace? Why?

-Based on the company selected in the previous questions, how can the company ensure that its competitive advantage is sustained?

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Evaluating Environment, Resources & Position

Develop a response to the questions below about competition in the Golf Equipment Industry in 2008:

-Identify the strengths and weakness of Callaway, TaylorMade, Titleist, Ping, and Nike. Which company has a competitive advantage in the marketplace? Why?

TaylorMade:

Strengths of TaylorMade are it has the marketing support and distribution network of its parent company Adidas. It has positioned itself as a high quality, premium maker of golf drivers. It has specialized in drivers and has excelled in marketing drivers, thanks to the support of Adidas.

Weakness: It has focused on high quality drivers. It does not market economy lines of golf equipment products.

Callaway:

Strengths: Callaway Golf Company has the entire range of golf equipment. They are known for research on and development of drivers using steel club head. Further, the company is well known for ...

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Persuasive PowerPoint presentation on something related to golf.

In this assignment, you are meeting with the Chief Executive Officer (CEO) and other officers of an investment company to obtain a loan for your idea or project from Unit 1 Individual Project (a hobby you enjoy, a business you own or would like to start, or an idea for a new product). Your meeting will last 35 minutes. You must get them to loan you the money for your idea or project or the project will fade away.

Keep in mind, in this scenario, you must create a persuasive PowerPoint presentation with speaker's notes that will be used to sell your idea to the investment company. Obviously, you must have a unique strategy plan and approach to make the presentation memorable. Your presentation should have research and citations in APA style, graphics, and appropriate art work.

As you are preparing, it is important to consider the following points of interest that will guide you through this assignment:

Your detailed plan must touch on all the points that are listed in the assignment.

Your PowerPoint presentation must have the following slides:

Title slide
Agenda slide
Minimum of 10 slides for the body
Summary slide
Reference slide
Each slide must have a consistent appearance:

Background color
Color scheme
Font size
Bullet points and numbered lists
Content flow
Hint: Be sure to watch for wordiness, and use effective transitions and graphics throughout your presentation. Each of these areas could be a potential distraction from your presentation and your audience.

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