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    Demographic Trends and Marketing in Asia

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    Asian countries, in general, have a relatively younger population than more developed countries, say, the U.S.

    What are the implications of this demographic trend to marketers of products targeted at (a) the younger generation, and (b) the older generation?

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    Solution Preview

    Products targeted at the younger generation like T-shirts, jeans, coffee clubs, and active sports are likely to experience a boom in Asia. Companies of these products may want to emphasize this region as the growth prospects are relatively brighter than those in countries with aging populations. Concerns here ...

    Solution Summary

    In a 192 word solution, the response explains targeting with use of examples.