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Auto Industry environment in USA

I need an evaluation of the auto industry environment in the United States and the industry's attractiveness. Ex. barriers to entry, reaction of competitors, ect..

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US is definately one of the largest auto markets in the world and has seen so many companies entering in this attractive business region of the world.

The auto industry of USA has a lot of players in each automobile segment such as sedan, SUV's, pickup trucks, Sports cars, Coupes etc. Most of the world's biggest players offer their full range of automobiles in USA. In broad terms, they can be divided into two categories: American manufacturers and foreign manufacturers such as German, JApanase and Korean car manufacturers. American manufacturers are the biggies such as Ford, GM and Daimler Chrysler and major foreign manufacturers are Toyota, Honda, BMW, Hyundai etc.

US auto markets have seen phenomenal changes in the last decade with a major advent of foreign companies entering the US markets and capturing major market share from traditional American biggies such as Ford and GM. Even though Ford and GM are one of the largest manufacturers in the worlds and both possess a variety of ...

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US is definately one of the largest auto markets in the world and has seen so many companies entering in this attractive business region of the world.

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