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    Asian Market Research by Non-Asian company. What are the challenges?

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    What are the difficulties that a non-Asian company has to overcome when conducting marketing research in Asia in the areas of questionnaire development, response elicitation, and data collection? What steps can a marketing researcher in Asia take to minimize/overcome these challenges?

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    Solution Preview

    When designing a questionnaire, a researcher must take into consideration the cultural nuances present among Asians. Researchers must also bear in mind the translation difficulties. For instance, the long form of Chinese characters is used in Taiwan and Malaysia, but not in China, Hong Kong, and Singapore where the short form is used. Other considerations in questionnaire ...

    Solution Summary

    In a 234 word solution, the response explains some of the cultural differences with examples.