influence of globalization on the hospitality industry
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Analyze the influence of globalization on the hospitality industry and the challenges faced by hospitality organizations expanding beyond their domestic markets.
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Solution Summary
Globalization in the hospitality industry creates challenges for organizations expanding beyond their domestic markets. Branding may differ as one move from one jurisdiction to another, due to cultural perception. The product may also be manifested in different ways to suit the local culture. In ....
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Globalization in the hospitality industry creates challenges for organizations expanding beyond their domestic markets. Branding may differ as one move from one jurisdiction to another, due to cultural perception. The product may also be manifested in different ways to suit the local culture. In Asian markets a hotel chain may have a very ornate lobby and rooms with gold and dragons. Service might be of a personal level ...
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