Walmart's Marketing Practices
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I had to watch a program on Wal-Mart's marketing and it was really interesting. If you were to actually shop around you would find that they usually don't have the best prices. They promote certain items in their commercials that are pretty good deals but when you actually get to Wal-Mart, all of the other similar items cost more than they would elsewhere. However, you already have a perception in your head that Wal-Mart offers the best deals so you buy the item without looking around at other stores. It's a tricky strategy but smart for them financially I suppose. Please help me explain.
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Promoting certain items is discussed in the solution.
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This is definitely a great strategy. While Wal-Mart may not be the price leader in all products, it is the price leader in many of the products that people need most. Thus, when people become ...
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