Walmart: Globalization
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Which is the most important lesson of Walmart's global expansion up until 2007? Why? How might one increase Walmart's wins and curtail its losses in its efforts to expand globally up until 2007?
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Solution Summary
This solution explains some of the important lessons that Walmart had learned as of 2007 in their efforts to expand into international markets. The sources used are also included in the solution.
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The most important lesson of Walmart's global expansion up until 2007 was that it must learn and master the culture of the country it wants to expand in. Since, the year is 2007, in 2006 Walmart decided to withdraw from Germany. One of the main reasons for withdrawal was the cultural mismatch between Walmart and the German people. The Germans did not want cashiers to touch their groceries; the smiling greeters ...
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