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Market research approach to develop new products/services.

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What are some marketing research approaches that can be used to develop marketing strategies and tactics for a new product or service?

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Solution Summary

This posting looks at 5 aspects of market research approach to develop new products/services.

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Market research approaches:

1) First, you could find out is consumers need a product that does not already exists in the market - you are looking to fill a gap. This could be done by sending out surveys, conducting focus groups...

2)You could survey consumers to see if there is a need for this product or ...

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