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    Market-Pioneer Strategies

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    Pro's and Con's of Pioneer market entry strategies.

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    https://brainmass.com/business/marketing-strategy/market-pioneer-strategies-534652

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    The benefits of a pioneer market entry strategy are in part dependent upon the industry and product. Pioneers succeed if they have strong patent protection and proprietary technology. Typically there are big investment requirements so an organization must have resources including research and development, marketing, and promotional abilities. There are high costs to bring a product to market. Also, pioneers must educate the marketplace about new products. Pioneers to market take risks that customers will accept ...

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    This solution discusses the pros and cons of pioneer market entry strategies. Examples and APA formatted reference is included.

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