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Huffman Trucking: Situation, Challenges and Opportunities

Based on the Huffman Trucking scenario, answer the following questions: What is the situation? What challenges exist? What opportunities exist? Is there a problem? What is the problem? Is it worth solving? What does the ideal end-state look like? What are the goals that define it?

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What is the situation?

The situation in Huffman Trucking is that company's CEO wants to transform the existing corporate culture of the organization to a customer centric culture that focuses strongly on the customer satisfaction to beat the competitors.

What challenges exist? What opportunities exist?

The major challenge exist in terms of managing the change in terms of transforming the culture of the organization. The company's management and leaders will need to overcome resistance and implement effective strategies to bring this cultural change in the ...

Solution Summary

Based on the Huffman Trucking scenario, this solution discusses the situation, challenges, opportunities, and problems, and whether it's worth solving. The ideal end-state is also described.

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