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Four Elements of the Marketing Mix Impact Hallmark's Marketing

Describe how each one of the four elements of the marketing mix impacts the development of the Hallmark Gold Crown Card company's marketing strategy and tactics.

Solution Preview

The four elements of the marketing mix are Product, Price, Place (Distribution) and Promotion.

Hallmark Gold Crown Card's marketing and strategy and tactics will be impacted by the following:

Product-depending on what products are offered by competitors, Hallmark may have to develop competing lines in their greeting cards. If there is a specialty brought out by a competitor, Hallmark should compete in that specialty as found financially sound by the research team. ...

Solution Summary

The solution includes a paragraph for each of the four elements as they relate to Hallmark and its marketing strategy and tactics.