The four elements of the marketing mix are Product, Price, Place (Distribution) and Promotion.
Hallmark Gold Crown Card's marketing and strategy and tactics will be impacted by the following:
Product-depending on what products are offered by competitors, Hallmark may have to develop competing lines in their greeting cards. If there is a specialty brought out by a competitor, Hallmark should compete in that specialty as found financially sound by the research team. ...
The solution includes a paragraph for each of the four elements as they relate to Hallmark and its marketing strategy and tactics.