Discussion of the nichepreneur strategy in business
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Do you think the Nichepreneur strategy might work for your future career plans? Explain why.
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Solution Summary
This step-by-step 431-word solution defines nichepreneur and includes examples of successful nichepreneurs and the link to a website that has more information you can use to complete this assignment. The solution also includes strategies for successful nichepreneurship that you can use in your own future plans (and to address that portion of the assignment), as well as suggested ways to explain why your nichepreneur strategies can be successful.
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Suggestions on how you can develop a response to this assignment are as follows:
I. Define the "nichepreneur" strategy
A "nichepreneur" is someone who creates a "niche" for himself or does big business in a small market. Four examples of nichepreneurs are:
1) Michael Dell made Dell personal computers a huge market at a time when the only other PC being marketed was monopolized by IBM. The PC market is still not overrun with competition - the main ones are still Dell and IBM and a few others that are struggling to enter the market.
2) Steve Jobs who started Apple Computers out of his garage when not many people even knew what a computer was and has since ...
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