Constructing a Marketing Strategy
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If a company wanted to promote a new stove for individuals in Nepal to help eliminate respiratory disease and premature death (due to toxic indoor air pollution from burning wood indoors for cooking and light), what should be the marketing strategy and why? Explain the elements of the marketing strategy you purpose in detail.
Note: Make sure this is a marketing strategy and not a marketing plan.
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Solution Summary
This solution constructs a marketing strategy and explains its elements.
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What are you selling and what makes it unique:
The company is selling a stove. The stove will be different from the current wood burning stoves in the homes of the people. Wood burning can cause respiratory disease and death and this stove will help to eliminate the pollution inside. ( you did not state the type of heat generated or the source of the heat, so I cannot answer this further).
Target audience:
People in ...
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