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A Potential Market for Product or Services

Select a company and country that interests you.

Evaluate the country you selected as a potential market for your product(s)/service(s) and present your findings to other managers of the organization in a memo. In your memo, be sure to address the following:

Provide a brief overview of the company and why the country you selected may be a potential market.

What type of political and legal systems does the country have?
Do free elections take place?
Is the government heavily involved in the economy?
Is the legal system effective and impartial?
Do political and legal conditions suggest that it should be further considered as a potential market?

Solution Preview

The home company is Merck & Co Inc.

The company that interests me is Fresenius Medical Care. This company is a German company and specializes in medical supplies related to kidney and dialysis. Fresenius Medical Care has several plants in Germany and they manufacture products that support renal medicine. The company has made a profit of $818 million during 2008 at a time when other companies are showing losses. The country selected is Germany and the distribution system of Fresenius Medical Care will enable my company to market its medical ...

Solution Summary

The solution provides an example company and answers the questions listed in 300 words with references.