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Organization: Imports and Market Potential

1. Do a country's imports completely measure the market potential for a product? why or why not?

2. Additionally what other criteria that could be used to measure a markets potential?

I'm having trouble finding information on the subject. I just a simple explanation is required; it is not an essay.

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RESPONSE:

1. Do a country's imports completely measure the market potential for a product? Why or why not?

A country's imports are only one measure to start the analysis of the market for demand of a product. It does not measure products that are made domestically or products supplied by the black market. As well, using a country's imports measure may not tap into the potential demand and may not identify potential issues impacting demand such as poor marketing, high pricing, or inferior product/ product range (I.e. the demand for MP3 player rocketed after the release of the iPod which packaged the same technology in a new way), which need other ...

Solution Summary

This solution briefly discusses whether or not a country's imports completely measure the market potential for a product, including why or why not. It also explains the other criteria that could be used to measure a markets potential.

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