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Market Research using probabilty vs. nonprobability sampling

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Nonprobability samples are easier, cheaper, and faster to get. What is their main disadvantage that would force a researcher to do probability sampling?

Describe a specific marketing research situation when nonprobability sampling would be appropriate, despite this disadvantage.

What changes to the research problem would change your approach from a nonprobability sample to a probability sample?

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Solution Summary

This solution demonstrates ways in which nonprobability and probability sampling are best used, and how they are best used for marketing purposes.

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The main disadvantage that would force a researcher to do probability sampling is that they are expansive and require more time to complete. This is important because math can take time to complete, but there is always some level of error present because humans are not perfect. Regardless, doing a ...

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