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    Provide a Simple Definition of Nonprobability Sampling

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    Q1 Provide a simple definition of a nonprobability sampling and provide an example of each type of nonprobability sampling.

    Q2 Jake and 10 other consumers were invited to participate in a focus group to discuss their experience with using the iPhone. Develop a set of questions the focus group moderator might ask to gain a better understanding of their experience. What strategies do you use in writing the questions to ensure you get reliable and valid responses from the interviewees?

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    Solution Preview

    1. Non probability sampling is a type of sampling where the process used to gather samples does not give individuals in the population equal chances of getting selected.
    Examples:
    Convenience sampling:choosing 10 people from a class

    Consecutive sampling:choosing all people from a class

    Quota sampling:There is quota of 65% women and researcher chooses any respondent to meet the quota

    Judgmental sampling:researcher wants to study what it takes to graduate a new course and believes only people who have graduated from that course would be able to give first hand advice. Hence that limited pool of students become the ...

    Solution Summary

    The solution provides a simple definition of nonprobability sampling.

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