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# Provide a Simple Definition of Nonprobability Sampling

Q1 Provide a simple definition of a nonprobability sampling and provide an example of each type of nonprobability sampling.

Q2 Jake and 10 other consumers were invited to participate in a focus group to discuss their experience with using the iPhone. Develop a set of questions the focus group moderator might ask to gain a better understanding of their experience. What strategies do you use in writing the questions to ensure you get reliable and valid responses from the interviewees?

#### Solution Preview

1. Non probability sampling is a type of sampling where the process used to gather samples does not give individuals in the population equal chances of getting selected.
Examples:
Convenience sampling:choosing 10 people from a class

Consecutive sampling:choosing all people from a class

Quota sampling:There is quota of 65% women and researcher chooses any respondent to meet the quota

Judgmental sampling:researcher wants to study what it takes to graduate a new course and believes only people who have graduated from that course would be able to give first hand advice. Hence that limited pool of students become the ...

#### Solution Summary

The solution provides a simple definition of nonprobability sampling.

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