Purchase Solution

Provide a Simple Definition of Nonprobability Sampling

Not what you're looking for?

Ask Custom Question

Q1 Provide a simple definition of a nonprobability sampling and provide an example of each type of nonprobability sampling.

Q2 Jake and 10 other consumers were invited to participate in a focus group to discuss their experience with using the iPhone. Develop a set of questions the focus group moderator might ask to gain a better understanding of their experience. What strategies do you use in writing the questions to ensure you get reliable and valid responses from the interviewees?

Purchase this Solution

Solution Summary

The solution provides a simple definition of nonprobability sampling.

Solution Preview

1. Non probability sampling is a type of sampling where the process used to gather samples does not give individuals in the population equal chances of getting selected.
Examples:
Convenience sampling:choosing 10 people from a class

Consecutive sampling:choosing all people from a class

Quota sampling:There is quota of 65% women and researcher chooses any respondent to meet the quota

Judgmental sampling:researcher wants to study what it takes to graduate a new course and believes only people who have graduated from that course would be able to give first hand advice. Hence that limited pool of students become the ...

Purchase this Solution


Free BrainMass Quizzes
Lean your Process

This quiz will help you understand the basic concepts of Lean.

Marketing Management Philosophies Quiz

A test on how well a student understands the basic assumptions of marketers on buyers that will form a basis of their marketing strategies.

Operations Management

This quiz tests a student's knowledge about Operations Management

Production and cost theory

Understanding production and cost phenomena will permit firms to make wise decisions concerning output volume.

Marketing Research and Forecasting

The following quiz will assess your ability to identify steps in the marketing research process. Understanding this information will provide fundamental knowledge related to marketing research.