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Probablility Sampling, Nonprobability sampling

1. Which problem would best be addressed using a probability sample? Why? What type of sample would you suggest and why?

2. Which problem would you address using a nonprobability sample? What type of sample would you use and why? What can you gain by such an effort?

Problems:
Will the restaurant be successful?
How should the restaurant be designed?
What should be the average price of entrees?
What is the optimum location?
What are the best promotional media?

Solution Preview

Use has been made of material at the following sites:
http://www.socialresearchmethods.net/kb/sampnon.htm

1. Which problem would best be addressed using a probability sample? Why? What type of sample would you suggest and why?

Answer: The problems to be addressed using a probability sample are:

Will the restaurant be successful?
What should be the average price of entrees?

These are critical questions for the success of the restaurant. Probability sampling allows use of statistics to test ...

Solution Summary

The solution identifies the problems that would require probablility sampling and the ones that would require Nonprobability sampling.

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