Analytics Case Evaluation - ShopSense

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The response addresses the query posted in 1138 words with APA References

//The competition is increasing nowadays, and every organization wants to gain a competitive advantage over others and in order to gain this, they carry out certain business analytics programs. In the below discussion, a case study has been evaluated and the concept of business analytics has been explained along with certain recommendation for its improvisation.//

Synthesis of the Commentaries

A background statement has been made that provides a synthesis of the commentaries present in the ShopSense case study,"The ways in which the customer data can be handled efficaciously". In the light of this background statement, it has been analyzed that it is very important for the business firms to maintain the data related to their customer, in a responsible manner. A company, not bestowing enough importance on this aspect may lose the loyalty of its customers, which will result in the failure of various customer data-based marketing programs of the company.

The data of the customers is a very relevant source for gaining various information that the companies need in order to make and alter their marketing strategies and, thereby, gaining a competitive advantage in the market. The collection, sharing and analysis of the customer data need to be conducted in a secure way while maintaining the privacy of its customers. In the case study, an insurance firm, named IFA, was seeking to collect customer data from ShopSense, another firm. However, no strategy was implemented to maintain privacy and protect the customer data. In this regard, it is very important for the companies to consider the customer data security. It needs to adopt numerous industry standard measures of security, like firewall and encryption. The CEO's and other high authority members of the companies in the case study should encourage their employees to value their customers and ...