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USA Today Technology

You and your partner go out to lunch. In a quiet restaurant where no one can hear your conversation, you discuss your reaction to technology at USA Today.

Describe what you think are some of the technology positives and negatives at USA Today.
How would you describe the acceptance of technology by all divisions?
Keep in mind the various levels of use of technology within the various media divisions as well as the hoped-for "network strategy".

Solution Preview

Some of the technology positives and negatives at USA Today include, on the positive side, expanding the revenue base and reducing risk through diversification of delivery system from print to both print and online product outlets. On the downside, there was finding the optimal pattern of differentiation and integration between the print and on-line units. This involved the restructuring of the organizational chart and egos were ...

Solution Summary

Some of the technology positives and negatives at USA Today include, on the positive side, expanding the revenue base and reducing risk through diversification of delivery system from print to both print and online product outlets. On the downside, there was finding the optimal.....

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