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SWOT Case Analysis

Ferrell, O. C. (2011), Marketing Strategy, 5th Edition. South-Western Publishing Co. (USA Today SWOT case analysis, page 501-10)

USA Today; Innovation and Evolution in Troubled Industry. http://learn.senecac.on.ca/~bwchin/Final_report.pdf.

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Case Analysis " USA Today".

You have been hired by the company to develop the strategy that will turn this situation around.

Using your SWOT analysis as the foundation for detailed analysis, prepare the following portions of your recommendation to the firm.

Identify the key/root problem. While there may be several problems and a multitude of symptoms, identify the problem you feel is central to this case. Be sure to describe this in marketing terms and support it with specific data from the case.

Alternative Solutions. Develop two alternative solutions to the defined problem. This should not be a laundry list of actions one could take to address every symptom, but alternative actions that could correct the problem at hand.

Identify the pros and cons of implementing each alternative. Clearly articulate the advantages and disadvantage to each of your proposed solutions.

Proposed Solution to the Problem: Select one of the alternatives and explain why it would be best. Include data from your research (beyond the data in the text) that supports your choice of solutions.

Recommendations for Implementation: Identify how you propose to implement the selected solution. Include the key factors of marketing, target market, environment, or marketing mix elements (product, price, promotion, or distribution) and what the expected results (positive and negative) might be.

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Identify the key/root problem. While there may be several problems and a multitude of symptoms, identify the problem you feel is central to this case. Be sure to describe this in marketing terms and support it with specific data from the case.

The newspaper in print format has declining readership. Digital access to news and information has become the norm, especially for the target audience of USA Today. The issue of how to transform USA Today into a profitable, reader friendly digital news source accessible to all of the target audiences is the major problem

Alternative Solutions. Develop two alternative solutions to the defined problem. This should not be a laundry list of actions one could take to address every symptom, but alternative actions that could correct the problem at hand.

Alternative 1: Eliminate newspaper in print form and move to online format only. The digital access can be expanded for all technology. Make the use of digital more interactive and friendly for users.

Alternative 2: Make limited print editions of newspapers for specific targets such as hotels, airports, and bus stations. Continue to grow the digital format at the same time, so USA Today has a digital presence.

Identify the ...

Solution Summary

A SWOT case analysis is examined. The innovation and evolution in troubled industries are determined.

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