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Value, rarity, imitation, and organization analysis

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How might the value, rarity, imitation, and organization analysis of internal capabilities complement a SWOT analysis? Provide an example.

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Value, rarity, imitation and organizational analysis (VRIO) are instrumental in explaining an organization's strengths, weaknesses, opportunities, and threats (SWOT). For companies to hold a competitive advantage or gain it the organization must exploit the potential of its value. Additionally, the rarity of the product or service helps to ...

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