USA Today Case Study: Analysis of Information Distribution
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USA TODAY
In a narrative format, discuss the key facts and critical issues presented in the case.
Evaluate the current and future environment for USA Today especially in light of digital competition
As the Marketing Vice President for USA Today, how would you change the overall strategy to meet the current challenges in today's information distribution market?
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Solution Summary
This solution presents in a narrative format, the key facts and critical issues presented in the USA Today case study. This solution also evaluates the current and future environment for USA Today especially in the light of digital competition. This solution explains how one would change the overall strategy to meet the current changes in the current information distribution market, from the perspective of a marketing Vice President for USA Today.
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