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USA Today Case Study: Analysis of Information Distribution

USA TODAY

In a narrative format, discuss the key facts and critical issues presented in the case.

Evaluate the current and future environment for USA Today especially in light of digital competition

As the Marketing Vice President for USA Today, how would you change the overall strategy to meet the current challenges in today's information distribution market?

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Solution Summary

This solution presents in a narrative format, the key facts and critical issues presented in the USA Today case study. This solution also evaluates the current and future environment for USA Today especially in the light of digital competition. This solution explains how one would change the overall strategy to meet the current changes in the current information distribution market, from the perspective of a marketing Vice President for USA Today.

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