You have been asked to create a report addressing the following three topics:
Keep in mind the "differences in the various media divisions of USA Today.
What can Curley do to decrease these tangible differences between divisions?
Is the "network" vision being communicated effectively and is there a commitment by leadership?
Is there a clear communication plan with steps on how to integrate it?
Use the Step-by-Step Analysis as a template to create your report.
Need original work, APA style writing at least 3 pages.© BrainMass Inc. brainmass.com March 21, 2019, 7:30 pm ad1c9bdddf
Concepts of Organizational Behavior
Implementing Change at USA Today
Given its dynamic business environment and given that change is a permanent fixture, USA Today began strategizing for change within the organization in lined with its corporate mission, vision, goals and objectives. In this regard, Tom Curley, President and Chief Executive Officer (CEO) of USA Today, created a network strategy.
In the implementation of any change initiative, the receptiveness of the organizational culture as regards changes is one of the key success factors. The cohesiveness or individuality of the different divisions within USA Today will dictate how successful Tom Curley's change initiative will be. Unfortunately, there is a marked lack of co-operation between and among the different media divisions.
However, this lack of co-operation is a factor that USA Today can hardly afford. As Rhodes, Pullen and Clegg (2009) claimed, "Times change" (p. 535). When times change, an entity must roll with the punches harder than ever before just to remain in place, and do so much more to be ahead. Organizational in-fighting is a ...
This solution discusses the concepts of O/B.