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mass customization

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Explain mass customization and illustrate with an example.

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The response addresses the queries posted in 266 words with references.

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The response addresses the queries posted in 266 words with references.
//As per directions, in this part, we will discuss the precise meaning of 'Mass Customization'. In this part, we will also talk about that how essential it is for the Managers to adopt this concept in the Organization. So, first of all, we will understand 'Mass Customization' under the heading of Introduction, for example: //

Introduction: Mass Customization

Stan Davis was the first person to conceptualize this concept. It is the process of customization and personalization of products and services for individual customers at a mass production price. Mass customization is a hybrid technique by which a company performs products in typical assembly-line. ...

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  • MBA (IP), International Center for Internationa Business
  • BBA, University of Rajasthan
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