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Explain Mass Customization and Illustrate It with an Example

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Please explain mass customization, using examples to illustrate wherever possible.

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This is a detailed solution to the principle of mass customization with a very applicable example. 445 words with 1 reference.

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Mass customization involves customizing products while keeping costs low and providing the best possible value to the consumer. Mass customization can be defined as a "production of personalized or custom-tailored goods or services to meet consumers' diverse and changing needs at near mass production prices" (Business Dictionary.com, n.d., para. 1). Technology has played a huge role in the ideas of ...

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