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mass customization

Why is mass customization important?
Is it an appropriate approach for your organization to embrace?
What challenges would an organization face if it sought to rely on mass customization more?

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Why is mass customization important?

Mass customization is important because today's consumers are becoming much more demanding and need customized products at cost effective rates. Mass customization allows organizations to combine the benefits of mass production with the benefits of customized products.

"Mass customization refers to a customer co-design process of products and services which meet the needs of each individual customer with regard to certain product features . All operations are performed within a fixed solution space, characterized by stable but still flexible and responsive ...

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Why is mass customization important?