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Management/Structural Design

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- Ch. 7: Mass customization of products has become a common approach in manufacturing organizations. Discuss ways in which mass customization can be applied to service firms as well.

- Ch. 7: A top executive claimed that top-level management is a craft technology because the work contains intangibles, such as handling personnel, interpreting the environment, and coping with unusual situations that have to be learned through experience. If this is true, is it appropriate to teach management in a business school? Does teaching management from a textbook assume that the manager's job is analyzable, and hence that formal training rather than experience is most important?

- Ch. 8: Do you think technology will eventually enable top managers to do their job with little face-to-face communication? Discuss.

- Ch. 9: Look through several recent issues of a business magazine such as Fortune, BusinessWeek, or Fast Company and find examples of two companies that are using approaches to busting bureaucracy. Discuss the techniques these companies are applying.

- Ch. 9: Do you think a "no growth" philosophy of management should be taught?

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Solution Summary

This solution provides comprehensive discussions to each of the management/structural design questions listed. All questions are answered in this solution. Includes 3 references.

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- Ch. 7: Mass customization of products has become a common approach in manufacturing organizations. Discuss ways in which mass customization can be applied to service firms as well.

-- When we deal with mass customization, we're dealing with less expensive resources and inputs that allow individual orders to be customized in the most efficient way. We have seen this take place with many large companies that produce massive amounts of goods. If mass customization would turn to the service sector as well, we would see companies that have a service line or companies that only provide services apply the same techniques and resources as the companies that do when using mass customization in manufacturing companies. For example, computer service companies would use mass customization to answer customer requests for service. The basic process would remain similar to a product line. The customer order is taken, and the customization then takes place based on the type of problem or remedy sought by the customer. By doing so, the company can handle a large volume of customer service orders simultaneously, while still providing customized service based on the exact type of service needed.

- Ch. 7: A top executive claimed that top-level management is a craft technology because the work contains intangibles, such as handling personnel, interpreting the environment, and coping with unusual situations that have to be learned through experience. If this is true, is it appropriate to teach management in a business school?

-- It is definitely appropriate to teach management ...

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