Impact of technology on customers

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Based on books, magazines, other readings, or personal experience, prepare a detailed response regarding the impact of technology on customers (a) how the company introduced the new product to customers (b) ways that added value due to the new technology was proven (c) outline support plan for customers who may have questions (d) emphasize new partnerships with technology partners and enhanced customer experiences.

New technologies always have some impact on the user of the technology as well as people associated with it. Any technology up-gradation is done in order to increase the efficiency of the work in order to add on new customers to the existing customer base or to utilize the resources efficiently.

Before a company ventures into the plan of upgrading its technology or bringing a new technology it has pros and cons of several factors of cost, time, resources and readiness of employees and customers to look at. It is not a simple task; there is lot that goes beyond the technology like the following:

How do you advertise it to the prospective customers?
How customer friendly the new technology is?
What additional value does it adds to the company profile and profits?

For instance, when retail organizations started computerized billing, the processing was faster and easier which customers appreciated. But now they couldn't ask their discounts on the basis of being regular customers as data was being fed in the computer and exchange policy was amended. Any replacements after that took longer time to be updated in the computer.

E-Retailing by various brands was a boom for the retail industry. It was faster, cheaper for the company with a broader customer base. Convenience was one major factor involved with it. It was beneficial for working people who do not have enough time to go and shop in the store. Everything that the store offered was available online for customers to look at in the comfort of their home or office without visiting the store. Brands like Victoria secret, GAP, and others who do not have stores in countries like India have their virtual presence and their share of clientele in India who shop online. If one visits the Victoria secret website ...