impact of innovation and creativity
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Evaluate the impact of innovation and creativity of Sears Holding Corporation (Sears/Kmart) products, and services.
Be sure to identify at least two to three unique innovation considerations for Sears Holding Corporation (Sears/Kmart) organization, and explain why you feel these considerations apply to this organization.
Please provide proper references and cites properly format.
Organize the solution in terms of an introduction, body, and summary/conclusion
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Solution Summary
Evaluate the impact of innovation and creativity of Sears Holding Corporation (Sears/Kmart) products, and services.
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Introduction:
Sears Holdings is one of the largest retailers in the United States. The company operates mid-range chain of departmental stores.
Innovation is reflected in the current strategies, products and services at Sears. For example, Sears is making advancements in mobile commerce by enabling people to buy products on the mobile phone with the with its Sears2Go service.
Further, the company is making increasing use of technology to offer better products and services to its customers. For example, "In an effort to form a stronger relationship with its customers, as well as incorporating new Internet and social media trends, Sears partnered with Viewpoints Network in ...
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