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impact of innovation and creativity

Evaluate the impact of innovation and creativity on the organizational processes of GM. I am not sure that I understand what is meant by processes. I need to also identify three unique innovation considerations for GM, and explain why these apply to GM.

Thanks for any help you can provide in getting me to understand this concept.

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The most important impact of innovation and creativity on the organizational processes of GM is on the operating costs of the company. Innovation and creativity strongly supports the cost saving initiatives of the company in terms of eliminating wastages, inefficiencies and duplication of effort. Innovation and creativity reengineers the existing processes of GM and improves company's competitiveness against far more efficient players such as Toyota and Honda.

As we all know, Japanese companies such as Toyota have established benchmarks in the automobile manufacturing industry in terms of operational efficiency and thus, it has ...

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Evaluate the impact of innovation and creativity on the organizational processes of GM

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