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    Impact of innovation and creativity on the organizational strategy

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    Please evaluate the impact of innovation and creativity on the organizational strategy, processes, products, and services of McDonald's Corporation.

    © BrainMass Inc. brainmass.com October 10, 2019, 2:55 am ad1c9bdddf
    https://brainmass.com/business/innovation-strategies/impact-innovation-creativity-organizational-strategy-400056

    Solution Preview

    The portion of the paper you are looking for help with is in the attached document. I have included strategy, processes, product in the explanation.

    McDonald's uses innovation to develop products that consumers want and to deliver them
    in the most efficient manner possible. The Egg McMuffin and Big Mac are both examples of
    innovation. Both have been created by combining foods that otherwise would not have been
    considered together. "New products targeting the on-the-go breakfast eater, such as the popular
    McGriddle product, helped the company grow its share of the breakfast market" ...

    Solution Summary

    The expert evaluates the impact of innovation and creativity on the organizational strategy, processes, products, and services in McDonald's Corporation.

    $2.19