The portion of the paper you are looking for help with is in the attached document. I have included strategy, processes, product in the explanation.
McDonald's uses innovation to develop products that consumers want and to deliver them
in the most efficient manner possible. The Egg McMuffin and Big Mac are both examples of
innovation. Both have been created by combining foods that otherwise would not have been
considered together. "New products targeting the on-the-go breakfast eater, such as the popular
McGriddle product, helped the company grow its share of the breakfast market" ...
The expert evaluates the impact of innovation and creativity on the organizational strategy, processes, products, and services in McDonald's Corporation.