Transformational vs. transactional leadership..

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Transformational Leadership vs. Transactional Leadership

This leadership style is described as the means to transform people and companies by implementing values and long-term goals (Muijs, 2011). Transformational leadership also allows those individual followers to be intrinsically motivated, which is motivation by personal satisfaction rather than a physical reward. Transformational leaders are more concerned with building relationships with their followers by tapping into their hearts and minds to entice motivation rather than using financial rewards (Muijs, 2011).

This theory states the process by which a leader interacts with others and is able to build an established relationship resulting in mutual trust that will later result in high levels of motivation in both leaders and followers ("The Leadership Theories, 2010). This type of leader is charismatic in nature and inspirational. They encourage strong group dynamics, which allow followers to have a sense of belonging. Finally, the rules and regulations are flexible and often guided by group norms ("The Leadership Theories, 2010). Infamous leaders like Richard Branson most definitely fits the description of a transformational leader for his ability to appreciate and build relationships people, a trait he ...