Antenarrative & Strategy Spectators
Not what you're looking for?
Many organizations are bypassing the old, common ways of reporting and marketing their company by means of financial spreadsheets and organizational reports (Boje, Cai-Hillon, & Hillon, 2012). Nowadays, many of those companies send their desired messages through the use of graphics, art, and images (Boje, Cai-Hillon, & Hillon, 2012). When companies use imagery on purpose, then that part of their planning is considered strategic and will most likely fit into the organization's overall scheme. Often times, the use of imagery is subliminal, and offer hidden messages, designed to grab the attention of the potential consumer, and force that consumer to attempt to solve (Boje, Cai-Hillon, & Hillon, 2012). Antenarratives, as explained by the authors, do not exactly spell out the messages for the prospect buyers, but instead offer up hidden messages for speculation (Boje, Cai-Hillon, & Hillon, 2012). The organization's inflections (communicated ups and downs) must be deconstructed to help the consumers figure out the organization's messages (Boje, Cai-Hillon, & Hillon, 2012). I believe that organizations are better served not communicating and marketing their products in only one manner, and that depending on the company's demographics, one form of communication may work better than another.
Reference:
Boje, D., Cai-Hillon, Y., & Hillon, M., 2012. Deconstructing strategic inflections by imagery. Tamara Journal of Critical Organization Inquiry, (10)4, pp. 29-43.
Purchase this Solution
Solution Summary
This solution discusses the role of strategy spectators in decoding organization's messages. Includes APA formatted reference.
Solution Preview
I like your post. You are right, it is important to decode the signals organizations are communicating in their various messages. I like how Boje, Cai-Hillon, and Hillon (2012) use the term "strategy spectator" (p. 29) as one who is trying to understand the "signals for corporate strategic inflection before its occurrence" (p. 29). Since ...
Education
- BA, University of Southern California
- MSS, United States Sports Academy
- Ed.D, Boise State University
Recent Feedback
- "Thank you!:)"
- "Thk u"
- "Thank you!:)"
- "Thank you!:)"
- "Thank you!:)"
Purchase this Solution
Free BrainMass Quizzes
Situational Leadership
This quiz will help you better understand Situational Leadership and its theories.
MS Word 2010-Tricky Features
These questions are based on features of the previous word versions that were easy to figure out, but now seem more hidden to me.
Accounting: Statement of Cash flows
This quiz tests your knowledge of the components of the statements of cash flows and the methods used to determine cash flows.
Organizational Leadership Quiz
This quiz prepares a person to do well when it comes to studying organizational leadership in their studies.
IPOs
This Quiz is compiled of questions that pertain to IPOs (Initial Public Offerings)