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Kotter's Step 1 and Step 2

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What difference in the change effort and outcomes would you expect if an organization implements the recommended actions in Kotter's steps 1 and 2?

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Solution Summary

Kotter's step 1 and step 2 are discussed in a structured manner in this response. The related references are also provided.

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Step 1
The recommended actions in Kotter's eight steps are to create urgency. This step creates an organizational environment where the people are aware of the problems and also visualize a possible answer to the problem (1). If the first step is implemented the change effort becomes easier and the outcomes become better because there is better internal communication and management, there is an urge in the employees to prevent the loss, and the entire work environment becomes safer. When the employees become aware of the urgency, they also think of the possible actions to mitigate the problem. The sense of urgency creates motivation and commitment among employees and they also seek performance standards to make sure they adhere to those standards. Creating urgency also creates a conversation about the issues and what the organization can do about them. Creating urgency begins the process of determining goals for the organization, highlights the purposes for which ...

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Hatim Baxamusa, MBA
Education
  • BSc , University of Calcutta
  • MBA, Eastern Institute for Integrated Learning in Management
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