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Identity Theft, Opt-In & Opt-Out

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• Course Textbook
• Brown, C. V., DeHayes, D. W., Hoffer, J. A., Martin, E. W., & Perkins, W. C. (2012). Managing information technology
• (7th ed.). Upper Saddle River, NJ: Prentice Hall.

1. In reference to a company sharing information that it has collected about a customer, what is meant by "opt-in"? By "opt-out"? In your opinion, which of these is preferable?

2. What is meant by the term identity theft? What can happen to a person who is the victim of identity theft?

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Solution Summary

This solution discusses what is meant by opt-in and opt out in information services, and which is preferable. Also, it defines identity theft and explains what happens to victims of identity theft. Includes APA formatted references.

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1. In reference to a company sharing information that it has collected about a customer, what is meant by "opt-in"? By "opt-out"? In your opinion, which of these is preferable?

"Opt- in" refers to a policy in which customers give express permission to marketers or organizations to send information and messages. These messages will continue until the customers decide to "opt-out" or stop the messages by removing their email from the distribution list. The two policies differ in that with "opt-in" a customer must agree to receive information whereas with "opt-out" a customer may receive information without prior agreement, and then choose to ...

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Sally Baldwin, Ed.D
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  • MSS, United States Sports Academy
  • Ed.D, Boise State University
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