Explore BrainMass

Opt-In vs Opt-Out Memo

This content was STOLEN from BrainMass.com - View the original, and get the already-completed solution here!

Prepare a 3 page memorandum that examines an opt-in vs opt-out startegy for an online buiness to daopt. 3 external reference must be cited.

Memo format
Executive summary includeds description of sector the online firm is a part of PHARMACUTICAL

Opt-In Police Strategy - Discuss Merits
Opt-Out Plicey strategy discuss merits
Conclusion identifiy which stragey will be implemented and why

© BrainMass Inc. brainmass.com October 16, 2018, 11:10 pm ad1c9bdddf

Solution Preview

Executive Summary:

In today's internet world, companies in each and every industry are opting for marketing strategies that utilize web or internet to reach target customers. In other words, e-marketing and internet are becoming an integral part of each and eveyr industry. Pharmaceutical and healthcare companies are also increasingly utilizing web/internet to market their products/services and distribute/gather information from target customers.

However, marketing via the internet or collection/dissemination of information via the internet has resulted in numerous ethical and security issues pertaining to privacy and security of confidential information of the people, especially in case of highly regulated healthcare and pharmaceutical industry.

In this memo, we will understand the relevance of Opt-in and Opt-out strategy, as it relates to online pharmaceutical businesses and its relative merits, demerits and concerns related to privacy and security.

Let us start this assignment by understanding the difference between Opt-in and Opt-out Strategy.

In layman terms, an "opt in" requires an action or affirmation by an individual for inclusion and the default is exclusion whereas an "opt out" requires an action or affirmation for exclusion and the default is inclusion.

Reference: http://privacy.med.miami.edu/glossary/xd_opt_in_out.htm

Under opt out, a ...

Solution Summary

Prepare a 3 page memorandum that examines an opt-in vs opt-out startegy for an online buiness to daopt. 3 external reference must be cited.

Similar Posting

Handling Industrial Economic Issues

thank you for guiding me.

Need help in putting together a project (see below and attached).

1) Research Questions
Industrial democracies like the US, Britain, and Japan are facing a dual challenge: Mounting government deficit and national debt that has reached a crisis level and an economy that is flat in growth despite huge inflow of stimulus money that acerbated that debt problem. What must be done to deal with the challenge as a nation?
In this project you are asked to answer four questions:
Examine how serious the challenge is;
1. Conduct an informal survey to find out how the public view this problem and what their preferred solutions are;
2. Study the lessons of Britain and japan in their efforts to deal with the challenge;
3. Write a report to the President of the US to outline what you think we, as a nation, should do to avoid a deepening of the crisis and revive the economy.
2) A step-by-step Plan
This research project involves four steps:
a) Read the basic material(posted on blackboard and online) and develop three charts to show the scope of the challenges the US is facing (a) federal deficit and projection (b) national debt and projection and(c) economic growth and employment rate from 2008-2011;
b) Design a questionnaire (that must have at least 8 substantive questions) to find out 1) how much is the public informed of the problem and 2) what they want to do about them
c) Use the questionnaire and three chart you developed to conduct an informal survey to at least ten different people (respondents);
d) Incorporate the findings of the survey and write a 7-8 pages (does not include the three charts and the questionnaire itself) policy memo. The policy memo should include
- A statement (1 page) of your take of the challenge this nation is facing ( if there is a crisis, if so, how serious, urgency for action, etc.);
- A summary (2-3 pages) of your survey (to whom and in what fashion), and a synopsis of responses you received from the survey and explain in what ways the results of the survey agreed with your expectations or surprised you;
- A briefly discussion (2 pages) of the lessons one can learn from efforts by Britian and Japan to deal with mounting budget deficit crisis;
- A memo to Obama (2 pages) outlining what you think the US government should do in dealing with the problem and why; listing at least three recommendations of you would have done if you were in charge.

View Full Posting Details