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    International Business

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    Question 1:

    How do local legal frameworks, level of economic development, and cultural attitudes modify peopleâ??s interpretation of intellectual property? How might consumers in wealthier countries versus those in poorer countries justify software piracy? What guidelines might a company use when operating in countries where the legal system is either loose in structure or lax in enforcement?

    Question 2:

    Referenced from http://www2.goldmansachs.com/ideas/brics/brics-decade.html

    How might managers interpret the potential for their product in a market that is, in absolute economic terms, large but, on a per capita basis, characterized by a majority of poor to very poor consumers? In the event the BRICs fail to meet projected performance, what would be some of the implications for international business?

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    Solution Preview

    Question 1:

    When the economy is terrible as well as economic development, legal framework and cultural attitudes do affect how one interprets the world around them. One cannot help but to conclude that their intellectual property is not worth much either. They one day when the economy is doing well view it positively, but when things go bad immediately become pessimistic as a result. Our property is what keeps us going due to having to pay for it, but if the culture is struggling, then their viewpoint will not appear positive as well. All of these are reasons on why people may interpret intellectual property differently.

    Consumers in wealthier countries versus those in poor countries would justify software piracy in a number of ways. The first and crucial one is based off of socioeconomic status. If they are poor, then they are more likely to believe it as a means to gain revenue to help them survive in their country of origin. However, anyone that is from a rich country, such ...

    Solution Summary

    This solution discussed local frameworks, level of economic development and cultural attitudes that modify people's interpretation of intellectual propery; how a consumer might handle them in wealthier or poorer countries to justify software privacy; what guidleines a company might use to operate in countries where the legal system is loose; how a manager might interpret the potential for their product in a market that has poor consumers; in the event BRICs fail to meet projected performance, some implications are worth noting.