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Marketing

Marketing an Exception

1. Is it okay to promote the best possible results - even when they are not the norm? For example, you can lose 15 pounds in 1 week; or your company can save 50% by switching services?

Internal Pricing

2. If you sell your products online, how can you still control the pricing across borders?

Behavior

3. I always think about what behavior I am rewarding when I create discounts. Is the behavior beneficial in the long-term? What long-term expectations may be set?

4. When you are establishing your channel strategies, be sure to think about each channel team (marketing and sales) and consider the motivations of each group. What is your comments about channel strategies?

5. Why are marketing channels and intermediaries necessary in foreign markets? What is the most important function carried out by intermediaries? Why? Why do channel arrangements sometimes need to be modified over time?

6. What are some types and sources of conflict when establishing channels to foreign market entry for products or services?

7. What are some factors companies must consider before attempting entering foreign markets? Assuming you were setting up a marketing program for a product in a foreign country, what should you take into consideration? How might international marketing benefit domestic countries?

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Marketing an Exception
1. Is it okay to promote the best possible results - even when they are not the norm? For example, you can lose 15 pounds in 1 week; or your company can save 50% by switching services?

I believe that if you promote the best possible results, and they are not the norm, then you are going to lead the way for change in other companies. They will need to either choose to follow or come up with something creative in order to compete with an individual more effectively. This does create more competition, which makes it difficult for others to want to do so effectively without facing some kind of failure; however, the issue arises when the results are provided, and people are deceived into believing they are true. Immediately, the organization faces reputation issues due to false advertisements. They are going to have to handle the non-market results professionally by telling the truth, or risk having customers take them to court. All of these are possibilities because a person does not know what kind of reaction they will get when it comes to the public, and how they view ethics. Ultimately, the choice is up to the firm on how to advertise on results, but the better way is to do so with integrity, which can make all the difference for consumers and the organization.

Internal Pricing
2. If you sell your products online, how can you still control the pricing across borders?

I sell products online through Scentsy, and I have much success with it. For example, the company is in Canada and many other locations. They are able to cross borders effectively through the advertisements on their website in order to reach as many consumers as possible. A way to help with pricing, though, one is able to consider having the program through Paypal that automatically gives the correct amount for the product that an individual is selling at that time. This makes it more convenient and less time consuming for those who are a part of the marketing team. In fact, the President of the organization would feel elated knowing that they are able to deal with a change of currency effectively and efficiently in order to meet the needs of others. Another way of handling the issue is to have to plug in the exchange rate between that of the domestic and international countries, so that it is done in the most professional matter in order for others to get their necessary supplies ...

Solution Summary

This solution discussed marketing, internal pricing and behavior.

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