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International Issues In Managerial/Corporate Communication

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Perform a search in the Business Week archives. Find an article on intercultural or international issues in managerial or corporate communication. Can you assist by writing a synopsis?

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Solution Summary

This solution uses an article from the Business Week archives on intercultural or international issues in managerial or corporate communication and provides a synopsis.

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"The Art of Corporate Listening" discusses the importance of listening and understanding the culture of the country in which a company is operating to help protect the company's reputation and investment. The author points out that "a company's reputation rests, first of all, on its business practices" (Firestein, 2010), and strong corporate leadership is not enough when there is a large global workforce.

Coca-Cola in India is used as an example, in an issue in which the company was operating within the law but ...

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Sally Baldwin, Ed.D
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  • BA, University of Southern California
  • MSS, United States Sports Academy
  • Ed.D, Boise State University
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