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Knowledge Management by Frito-Lay and RTA

Compare the two approaches to knowledge management and answer the following questions and/or address the following issues (See reference below):

Did Frito-Lay and StepTwo (the consulting firm for the RTA case study) have the same definition or concept of knowledge management? Explain your answer.

Compare and contrast the problems that Frito-Lay and RTA faced.

Compare and contrast the solutions that Frito-Lay and RTA came up with.

How effective do you think that the two solutions will be in solving the initial problems? Explain your answer. (Remember that articles in CIO and published on a consulting firm's website are likely to have a positive spin. If you think that either or both of the cases did not address important issues or if you anticipate additional problems, include those concerns in your evaluation. However, be sure to clearly explain what you think the problems are.)

References:

http://www.cio.com/article/30167/Case_Study_Frito_Lay_Sales_Force_Sells_More_Through_Information_Collaboration.
http://www.steptwo.com.au/papers/rta/index.html

Solution Preview

Did Frito-Lay and Step Two (the consulting firm for the RTA case study) have the same definition or concept of knowledge management? Explain your answer.
Frito-Lay and Step-Two did not have the same definition or concept of knowledge management:
Frito-Lay understands knowledge management to mean incorporation of best practices and corporate information into decision making.
Frito-Lay understands knowledge management to means retrieving information scattered all over the company so that it can be used for processing information.
Frito-Lay understands knowledge management to mean making accessible to its sales force information related to market trends on its products or the shopping behavior of people.
Frito-Lay understands knowledge management to mean that all information required by its sales force stored in one place so that it can be retrieved;
Frito-Lay understands knowledge management to mean a forum for online brainstorming and collaboration among its personnel.

According to the case study:
Step Two understands knowledge management to mean capturing knowledge that is context sensitive, common problems, issue and commonly-used information like fees and charges.
Step Two understands knowledge management to mean creating an authoring teams and deploying an infrastructure for that team
Step Two understands knowledge management to mean determining user requirements, suitably structuring the information and conducting a usability testing;
Step Two ...

Solution Summary

This posting discusses two approaches to knowledge management. .. In addition, this posting discusses the problems and solutions of two companies. . .

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