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Which of the four modes of global entry is the most suitable for Coca Cola to enter the Japanese market? Explain your choice. Identify a country in which you could use a different approach and explain the differences.

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Which of the four modes of global entry is the most suitable for Coca Cola to enter the Japanese market? Explain your choice. Identify a country in which you could use a different approach and explain the differences.

The four modes of global entry are exporting, licensing, joint venture, and direct investment. In case of Japan the strategy that is most suitable for Coca Cola to enter the Japanese market is licensing. The reason why ...

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