Explore BrainMass

Explore BrainMass

    Innovation that Engages

    This content was COPIED from BrainMass.com - View the original, and get the already-completed solution here!

    I need help with this question:

    A pizza company has launched an innovative tool that engages the customer during the creations of their order, as well as post-sale satisfaction. This pizza tracking system even has a presence in Times Square, located in New York. Discuss another product or service that uses innovation to engage the customer and gain feedback.

    © BrainMass Inc. brainmass.com October 10, 2019, 4:55 am ad1c9bdddf

    Solution Preview


    According to Kotler and Keller (2006), a product is anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a need or want. It may be a physical good, services, experience, event, person, place, property, organization, information, or idea. Product or service innovation is the result of bringing to life a new way to solve the customer's problem. It can be a new product or a development of its attached services. These indicate that innovation must be focused on the customers' needs and wants that need ...

    Solution Summary

    The innovations that engage are determined. The expert discusses another product or service that uses innovations to engage the customer and gain feedback.