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Innovation that Engages

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A pizza company has launched an innovative tool that engages the customer during the creations of their order, as well as post-sale satisfaction. This pizza tracking system even has a presence in Times Square, located in New York. Discuss another product or service that uses innovation to engage the customer and gain feedback.

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The innovations that engage are determined. The expert discusses another product or service that uses innovations to engage the customer and gain feedback.

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According to Kotler and Keller (2006), a product is anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a need or want. It may be a physical good, services, experience, event, person, place, property, organization, information, or idea. Product or service innovation is the result of bringing to life a new way to solve the customer's problem. It can be a new product or a development of its attached services. These indicate that innovation must be focused on the customers' needs and wants that need ...

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  • Bachelor of Science in Business Administration, University of the Philippines
  • Master in Business Administration, Saint Mary's University
  • Doctor of Philosophy in Education, University of the Philippines
  • Doctor in Business Adminstration (IP), Polytechnic University of the Philippines
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