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Innovation as Customer Engagement

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I need someone else's opinion on the following:

A pizza company has launched an innovative tool that engages the customer during the creations of their order, as well as post-sale satisfaction. This pizza tracking system even has a presence in Times Square, located in New York. Discuss another product or service that uses innovation to engage the customer and gain feedback.

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https://brainmass.com/business/innovation-strategies/innovation-customer-engagement-485236

Solution Preview

Another example of innovation in engaging customers and gaining their feedback is the Pepsi Challenge or the Pepsi Taste Test, where Pepsi sets up a stall at a fair or public place and asks people to taste two different cups of drinks, one of which is Pepsi and the other is Coke. The customer is not aware which drink is ...

Solution Summary

This solution of 204 words provides an example of a product that uses innovation to engage the customer and gain feedback.

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