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Operations vs. Customer Oriented Companies: Which is Better?

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What are differences between an operations and a customer-oriented company? What are some limitations of these strategies? Which is a better strategy? Why?

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This solution outlines the differences between an operations and a customer-oriented company. It discusses the limitations of these strategies,and evaluates which is the strategy, and gives links and examples.

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An operations oriented company is focused on the mechanics of operating a business based on the structure set up within the company. A customer oriented company takes its' lead from customer interaction, feedback, and sales results. There are limitations to both strategies. In the case of the operations oriented company there may not be enough emphasis and awareness of customer demand and events in the marketplace. The type of company that might operate in this manner is one in which you might hear the phrase "that is ...

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Sally Baldwin, Ed.D
Education
  • BA, University of Southern California
  • MSS, United States Sports Academy
  • Ed.D, Boise State University
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