Attach is the case study, please assist me with ideas.
The main problem that the case is addressing is that of the difficulty in understanding Chinese culture. This is true especially from the point of view of Western businesses that either intend to do business in China or are willing to market their products in China. The central claim of the author is that since the population of China is increasing, there are several business opportunities that are opening up in China. Moreover, the increasing population also means that there is a widening of the market in China. However, if a Western business intends to do business in China it must know and understand the cultural differences between China and the Western Countries. The central idea is that it is important to know the culture of China if an American wishes to do business with China.
The assumption that the author is making is that it is essential to know and learn Chinese culture if an American wants to do business in China. It also presupposes that without having a knowledge of the Chinese culture or the Chinese way of doing business, it will be impossible to do business with China.
The author provides evidence of different types. First, the author provides evidence by way of Literature survey, the literature based evidence is provided by the author under different headings like 'social-oriented', 'personal relationships' and ''family loyalty'. In addition, the author cites several publications that highlight the cultural differences between the ...
Cross Culture Human Resource Management in China is discussed very comprehensively in this explanation.